Market analysis: Conducting market research and analysis to identify market trends, customer needs, and competitive landscape. This may involve analyzing market data, customer feedback, and competitor information to inform marketing strategies and product development plans.
Product development planning: Collaborating with cross-functional teams, including engineering, R&D, and marketing, to develop and execute product development plans. This may include defining product requirements, setting targets and goals, creating product roadmaps, and coordinating product launch activities.
Marketing strategy development: Developing marketing strategies and plans based on market analysis, customer insights, and business objectives. This may include defining target markets, positioning, pricing, promotion, and distribution strategies to effectively reach and engage customers.
Sales support: Collaborating with sales teams to provide technical support, product training, and sales enablement tools to help them effectively sell engineering products or services. This may involve conducting product demonstrations, participating in customer meetings, and providing technical expertise.
Customer relationship management: Building and maintaining relationships with customers, understanding their needs, and providing technical support and solutions. This may involve collaborating with customers to understand their engineering requirements, providing technical expertise, and addressing any product-related issues or inquiries.
Performance monitoring and reporting: Monitoring and analyzing the performance of marketing initiatives, product launches, and sales efforts to measure their effectiveness and make data-driven decisions. This may involve tracking key performance indicators (KPIs), conducting market research, and preparing reports for management review.
.Overall, marketing and planning play a critical role in aligning marketing strategies with engineering product development plans, ensuring that engineering products or services meet customer needs, achieve market success, and contribute to business growth.
Nanda Devi Engineers (NDE) is a company that specialises in designing, developing, and producing plastic injection moulds, Bakelite & casting moulds, as well as other industrial tools for the automotive, plastics, electrical, and electronic industries. Nanda Devi Engineers Founded on … read more
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